The average expense on the island of the participants was 215.11 euros, 27.5% more than the common tourist who visits the Canary Islands

This Wednesday, July 3, the race opens the registration process for its 2025 edition, which will be held from February 19 to 23

The North Face Transgrancanaria 2024, an event that was held between the 21st and 25th of last February, generated an economic impact above 22.6 million euros thanks to the extensive coverage of the media that traveled to Gran Canaria and to the expense generated on the island by more than 4,100 participants from 73 different countries.

This information was announced today at the press conference that took place in the Gran Canaria Arena facility, with the presence of the Sports Councilor from the Cabildo of Gran Canaria Cabildo, Aridany Romero; the Tourism Councilor from the Cabildo of Gran Canaria, Carlos Álamo; the Sports Council from the Las Palmas de Gran Canaria city hall; the technician of the Canary Islands Tourism Management Area, Javier Prieto; the coordinator of the Projects and Market Studies Area of ​​Grupo Innovaris, Sergio Suárez; and the CEO of Arista Eventos, Fernando González. This press conference also served to introduce the registration process for the 2025 edition, the 26th in the 22 years that the race has been held.

“The economic return of more than 22 million euros is a great satisfaction, this is where the public administration demonstrates to the citizen the importance of international sport events, which generate employment and fundamentally wealth for the Island,” highlighted the Sports Councilor Aridany Romero.

Meanwhile, the Tourism Councilor Carlos Álamo highlighted that The North Face Transgrancanaria places the island of Gran Canaria on the calendar of many trail runners. “The recollected data speak for itself, the investment made by Turismo de Gran Canaria and the Cabildo has a very large return and is also growing,” added Álamo. The counselor also recalled the naming of the Gran Canaria World Trail Majors circuit, “which unites the best races in the world on four continents, which is a spectacular showcase for our island.”

Next, the Sports Council Carla Campoamor commented that “for Las Palmas de Gran Canaria it is a privilege to have the start of The North Face Transgrancanaria Classic and the success that this event brings. Every year more people join this race, which generates more income for our city.”

In his speech, Javier Prieto, technician from the Tourism Management Area of ​​the Canary Islands, explained that the most important objective of this initiative, which started in 2021 in the middle of the pandemic and which has been maintained due to its great success, is to “ impact the Canary tourism value chain and generate important social and economic repercussions, a goal that is achieved year after year by a event as consolidated as the Transgrancanaria.

Finally, Fernando González, CEO of Arista Eventos, valued that this new edition “has many positive things such as the change in the start of the Advanced modality in Teror, a municipality that cares a lot about trail world.” González took the opportunity to announce the opening of registrations with very affordable prices in the flash period, “an international level test that is affordable to the pockets of many runners, especially the regional ones, in order to give everyone the opportunity to enjoy the party of trail running.”

The Return on Investment (ROI) study, carried out by the company Grupo Innovaris, revealed that the total estimated impact of the race and its sponsors on the media exceeded 11.58 million euros. Of this number, 7.1 million euros correspond to the presence in digital media, a amount significantly higher than the 1.83 million euros in social media, the 1.49 million euros in television and the 1.10 million euros in newspapers and magazines.

The organization gave credentials to more than fifty journalists and photographers from the Spain, as well as Japan, the United Kingdom, the United States, Germany, France, Italy, Poland, Portugal and Switzerland. In addition, the streaming  of the race lasted more than 16 hours live in Spanish, English and Chinese, which added more than 300,000 views on YouTube and the Chinese platform WeChat.

However, as Sergio Suárez, responsible for carrying out the aforementioned study, explained, it has only used the data that had the most evidence or confirmation, complementing it with media research. “Therefore, the estimates and calculations presented here should be considered minimal, and it is very likely that the actual results of the event will be greater than those proposed,” Suárez highlighted.

Regarding the estimated indirect economic impact, according to data from the survey carried out by the consulting firm K3 Servicios Deportivos Integrales among the participating people, this reached 10.98 million euros. Visitors who came to Gran Canaria to participate in the race spent, on average, 215.11 euros per day, with an average stay of 6.17 days, which resulted in an average total expense of 1,327.23 euros per person. Taking into account that the average expenditure of tourists in the Canary Islands, according to the Tourist Expenditure Survey, prepared quarterly by the Canarian Institute of Statistics (ISTAC), is 167.8 euros per day, a participant in The North Face Transgrancanaria spends 27.5% more than an average tourist.

To this impact we must add the expense of companions. The survey shows that, on average, each participant was accompanied by 2.38 people. According to Promotur’s Profile of the Tourist Visiting the Canary Islands 2023, published by the Government of the Canary Islands, the average daily expenditure of these companions is 120.20 euros.

Likewise, the test distributes the investment throughout practically the entire island since, in addition to the traditional tourist centers of Maspalomas, Meloneras, Playa del Inglés, Las Palmas de Gran Canaria, Puerto Rico and Mogán, among the responses of those surveyed there are practically the all towns in Gran Canaria.

On the other hand, the general satisfaction of the participants with respect to their trip to Gran Canaria and their stay on the island stands at 4.53 out of 5. In addition, 59% of those surveyed gave the maximum rating to their experience in the journey. Another fact that reflects satisfaction with the island is that 56.84% of those surveyed indicated that they would definitely travel to Gran Canaria again, a response that obtained a score of 4.38 out of 5. Likewise, 65.62% of Respondents gave the maximum rating of 5 to the question of whether they would recommend visiting the island, which obtained a score of 4.54.

Discount on 2025 registrations

From this Wednesday, July 3, registration will be open for the 2025 edition, which will be held from February 19 to 23 and which has already presented some new features, such as the departure of the Advanced, Youth and Family from the town of Teror or the new name of the Starter test, which is now called Half.

Starting at 12:00 this Wednesday Arista Eventos, the company organizing the race, will open a flash period on the website with a reduced price for those people who sign up during the first 48 hours. In this way, registration prices will be divided into three periods. The first of them, until noon on Friday, will have a special promotion with significant discounts on all races. Subsequently, from 12:00 p.m. on July 5, the second period will begin with a reduced price that will last until October 10. From this date, registration will have the normal price.

Likewise, people residing in the Canary Islands will obtain, as usual, an additional discount with the aim of promoting the practice of trail running among the local population. With this pricing system, a Canarian runner will be able to register during the first 48 hours in the Classic mode for a price of 120 euros, 95 in the Advanced, 55 in the Marathon, 30 euros for the Half, or 20 for the Promo. the Vertical Kilometer and the Family.

The 2025 edition will be sponsored by the renowned outdoor sports brand The North Face for the second consecutive year and its queen event, the Classic, will be scored for the Gran Canaria World Trail Majors international circuit, which has nine of the most important ultra-distance races in the world.

The North Face Transgrancanaria is a race organized by Arista Eventos with the sponsorship of the institutions Cabildo de Gran Canaria, through Turismo de Gran Canaria and the Instituto Insular de Deportes; the Government of the Canary Islands with Islas Canarias Latitud de Vida; Maspalomas Costa Canaria; the Instituto Municipal de Deportes de Las Palmas de Gran Canaria; and the Tejeda City Council. It is also supported by companies such as The North Face, Hospitales Universitarios San Roque, Fred. Olsen Express, 226ERS, Sonocom Audiovisuales, Lopesan Hotel Group, ExpoMeloneras, and Aguas de Teror.





























































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































Por su parte, el concejal de Deportes indicó que Teror ofrece su entorno natural y su red de senderos como atrac.





































































































































































































































































Fernando González, CEO de Arista Eventos, mostró su felicidad por este acuerdo e hizo hincapié en que el pueblo “es uno de los lugares más importantes para el desarrollo del trail-running, no solo en Canarias, sino también en España”. Con ello, se confirma la apuesta del municipio por este tipo de pruebas, ya que, aparte de The North Face Transgrancanaria, acoge importantes carreras como la Aguas de Teror Trail Desafío de los Picos y El Álamo Race. “La gente va a disfrutar y va a ser más fácil exportar lo bonito que tiene Teror de día”, abundó González, que también quiso resaltar la apuesta por la cantera con la prueba Youth y la fiesta familiar con la Family.





































































































































































































































































Por último, Mónica Nuez, presidenta de Aguas de Teror, destacó que la empresa del municipio, también patrocinadora de la carrera, reafirma su compromiso con la comunidad y su responsabilidad social corporativa en el ámbito del deporte y la vida saludable.





































































































































































































































































La próxima edición de The North Face Transgrancanaria se celebrará del 18 al 23 de febrero de 2025 y sus inscripciones se abrirán a partir del próximo 3 de julio. Se trata de una carrera organizada por Arista Eventos que cuenta con el patrocinio de las instituciones Cabildo de Gran Canaria, a través de Turismo de Gran Canaria y el Instituto Insular de Deportes; el Gobierno de Canarias con Islas Canarias Latitud de Vida; Maspalomas Costa Canaria; el Instituto Municipal de Deportes de Las Palmas de Gran Canaria; el Ayuntamiento de Teror y el Ayuntamiento de Tejeda. Además, cuenta con el respaldo de las empresas The North Face, Hospitales Universitarios San Roque, Fred. Olsen Express, 226ERS, Sonocom Audiovisuales, Lopesan Hotel Group, ExpoMeloneras y Aguas de Teror.