The image of the race walks through the Spanish capital thanks to the collaboration agreement with the company City Sightseeing.
More than 4,600 runners will participate in the 26th edition that will take place from February 19 to 23 in Gran Canaria
The image of The North Face Transgrancanaria is touring the streets of Madrid in one of the buses of the company City Sightseeing, the leading operator of panoramic tourist buses. The Spanish company, a partner of the race that takes place from February 19 to 23, is a recognized attraction in almost 100 locations around the world.
During the months of December and January, one of City Sightseeing’s characteristic double-decker panoramic buses will carry the image of The North Face Transgrancanaria on the back of the bus, touring several of Madrid’s most emblematic places such as Puerta de Alcalá, Plaza de Cibeles and Gran Vía, among others.
Thanks to this collaboration agreement, the advertising poster of one of the most important trail races in the world is displayed every day in front of the millions of Madrid residents, in addition to the millions of tourists who visit one of the most visited cities in the world.
More than 100 athletes from Madrid will participate in some of the races of The North Face Transgrancanaria. This means that this record edition will have 4% of runners from the province of Madrid, which places it as the third province in number of participants after the two provinces of the Canary Islands.
Isaac Flores, general manager of City Sightseeing Spain, said: “We are delighted to collaborate with the Transgrancanaria, one of the most important mountain races in the world and certainly a fantastic showcase for Gran Canaria. That’s why we support the race both on the island and by promoting it in the destinations of the City Sightseeing network, in this case in a city like Madrid, which is one of the tourist capitals of the world”.
Likewise, the marketing director of The North Face Transgrancanaria, Wendy Cruz, affirms that “an agreement of this magnitude reinforces Gran Canaria as a tourist destination, giving it a unique visibility thanks to the good relationship that has existed for two years with City Sightseeing”.
About City Sightseeing
City Sightseeing is the leading multinational provider of sightseeing experiences on panoramic double decker buses, boat tours and guided walking tours, as well as a market place for the most exciting tours and activities in the world’s most popular destinations.
Founded in Seville in 1999, the company has expanded to more than 100 cities in over 35 countries on five continents, enabling more than 13 million travelers to discover, explore and enjoy their favorite destinations each year.
More information at city-sightseeing.com.
The North Face Transgrancanaria is a race organized by Arista Eventos that is sponsored by the Cabildo de Gran Canaria institutions, through Turismo de Gran Canaria and the Insular Sports Institute; the Government of the Canary Islands with the Canary Islands Latitude of Life; Maspalomas Costa Canaria; the Municipal Sports Institute of Las Palmas de Gran Canaria; the Teror City Council and the Tejeda City Council. In addition, it has the support of private companies as The North Face, San Roque University Hospitals, and Fred. Olsen Express, 226ERS, Sonocom Audiovisuales, Lopesan Hotel Group, ExpoMeloneras and Aguas de Teror.
