The trail running race will have ‘Kilometre 0’ as its theme for the next edition to support the Canarian products – The organisers will pay tribute to farmers, livestock and artisans of the Islands, as well as promoting local consumption.
The claim of the next edition of Transgrancanaria will be ‘Kilometre 0’ in order to promote locally sourced products. Over the next few months, the organisation will develop a campaign to promote food produced by livestock farmers and harvested by Canarian farmers in order to contribute to their consumption and, at the same time, to reduce pollution caused by transport.
With the aim of making the sport event increasingly sustainable, Transgrancanaria will have among its objectives that those who participate in the event discover those products that are harvested or produced in the islands, with special attention to farmers, livestock breeders and artisans who use the resources of the Islands, without forgetting those companies that generate economy with local production.
With this purpose, Arista Eventos, the organising company of the trail running event, will be running a communication campaign over the coming months, which will end in an exhibition of products made in the Canary Islands during the race, between 22nd and 26th February 2024, in the south of the island.
One of the main assets of the Transgrancanaria is its contribution to the economy of the rural areas thanks to the passage of its six races through the interior of the Island. Arucas, Teror, Agaete, Moya, Valleseco, Santa María de Guía, Gáldar, Artenara, Tejeda and San Bartolomé de Tirajana are some of the municipalities that have seen hundreds of athletes running through their villages months before the race, training and consuming in shops, restaurants and accommodation complexes.
The director of the race, Carlos Torrent, said: “Transgrancanaria has always been a great driving force for development and the local economy. The organisation, which is 100% Canary Island based, relies every year on dozens of local suppliers, from small traders to more established companies. In 2024, with the slogan Kilometre 0, we want to go a step further and promote local products to the more than 2,500 participants and their companions who come from outside the island. An initiative that, as well as serving to promote our goodness, is in line with the line of sustainability that we want to improve in each edition”.
The organisation is already fully focused on the celebration of the next edition with eight months to go before the start of the first race. On 12 July, race entries will open on the website www.transgrancanaria.net, which this year will also have a special discount period during the first 48 hours. As in every edition, more than 3,000 participants are expected to take part in the most international sporting event in the Canary Islands.
The Transgrancanaria is sponsored by the institutions Cabildo de Gran Canaria through Gran Canaria Tourism Board and Gran Canaria European Sport Island, the Government of the Canary Islands with Islas Canarias Latitud de Vida, Maspalomas Costa Canaria, the Municipal Sports Institute of Las Palmas de Gran Canaria and the Town Hall of Tejeda; and the companies Fred. Olsen Express, Hospitales Universitarios San Roque, Expomeloneras, 226ERS and Sonocom Audiovisuales.
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